two weeks. im back.

after being away from my desk for two weeks, there is much to be written about. enduring a photo shoot last week was one of the most eye opening experiences to date. in the last week of preparation of clothing and concept, an organized wave of chaos came over the office. so much to get ready before actually arriving on set. but once we arrived... i saw that creativity comes to fruition in all shapes and sizes on the set, and it was inspiring and intimidating to say the least. from the props stylist to the art director to the photographer, each person brought their own talents to produce an amazingly cohesive outcome. not to mention an entire crew that operated seamlessly, which allowed for each shot to be taken and executed perfectly.

i found it most interesting to watch the art director see her ideas come to life. being on the outside of her brain, everything seemed kind of jumbled. but once i saw all the polaroids of the chosen shots, it all made sense. such a cool moment to be able to understand the story that was to be read through the images.

below are a couple links to tickle your taste buds, retina, and other sensitive areas that may be excited while viewing. enjoy

http://www.etsy.com/ << a delightful site where handmade items become accessible to the entire world wide web for sale. if you are looking for something unique to spice up an outfit, room, yard, or even your day, you can find it here. some of our props on set were purchased on this great site. you can even put your stuff up for sale here!

http://www.ellistonlutz.com/ << photographer of the shoot. did an amazing job, really engaged the models and made everyone extremely comfortable on set. watching him wait for the correct shot made me see that photogs don't just shoot every time the model moves. his composition of each shot was extremely varied and engaging for the eye. check out his portfolio. (also cool to note that he went to school for graphic design and ended up as a photographer...

i've decided to post when appropriate. daily seems forced.

nitty griddy

today is all about the grid, but first...i've decided to put up a daily color palette, and to reflect the awesome spring weather that has blessed my first week of commuting, the first one is rightfully titled rainy day.

really my first day of exposure to the grid. after checking out Khoi Vinh (design director of nytimes.com, that has a noticeably inviting homepage for the amount of info that is on the site) & Mark Boultons's article titled "Grids are Good", I have a lot more respect for what is thrown together on the web.

12 seems to be the magic number- easily divided into odds and evens. so it will be that i will learn to live by the grid so i can master it enough to destroy the grid.

check out Khoi Vinh's site www.subtraction.com for more info on the o-so-intimidating design grid.

o happy daze.

with only ten minutes left in my first day, i present my first post.
as the day comes to an end, this blog begins.
inspirations, designs, and surrounding work of the soho offices at the design studio for a girl's fashion brand are the basis of this daily treat... from the eyes of the intern of course.